How Google AdWords is being be used to track store visits


Google AdWords has proven to be a very effective marketing tool for many businesses, whether it’s creating brand awareness, generating online sales or simply driving more visits to the website. Advertisers can measure campaign effectiveness by using a range of online conversion tracking options, right down to tracking phone calls made when someone clicks an ad. [Read more…]

How to target your site internationally


Ideally, there should be a separate website optimised for each geographical market and that means using a country code Top Level Domain (ccTLD) and corresponding website. For example, .ie for Ireland, for the UK. pl for Poland etc. The ccTLD “tells” the search engines where your target market is. [Read more…]

SEO in 2016

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How does a business optimise its rankings in the search engines?

“Creating compelling and useful content will likely influence your website more than any other factor…..Create your site for your users not for search engines.” (Google)

What does this mean in practice?

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