The aim of SEO is to make a website easy for both users and search engines such as Google to understand. While search engines have become much more sophisticated, they still can’t “see” and understand a web page the same way a person can. [Read more…]
Google AdWords has proven to be a very effective marketing tool for many businesses, whether it’s creating brand awareness, generating online sales or simply driving more visits to the website. Advertisers can measure campaign effectiveness by using a range of online conversion tracking options, right down to tracking phone calls made when someone clicks an ad. [Read more…]
Ideally, there should be a separate website optimised for each geographical market and that means using a country code Top Level Domain (ccTLD) and corresponding website. For example, .ie for Ireland, .co.uk for the UK. pl for Poland etc. The ccTLD “tells” the search engines where your target market is. [Read more…]
How does a business optimise its rankings in the search engines?
“Creating compelling and useful content will likely influence your website more than any other factor…..Create your site for your users not for search engines.” (Google)
What does this mean in practice?
Some practical tips on getting the most out of AdWords. [Read more…]
This post explains the basics of how to set up a Google Analytics account and outlines some of the main reports that can help you start to analyse site performance in relation to visitor interaction. [Read more…]
Make sure your nice new shiny website gets the best start in life. If you’re transferring over to a new site make sure you don’t lose your hard earned position in the search engines. [Read more…]
Your home page is generally the most visited page and the one which the search engines will return in searches most often. The difficulty is in getting your home page to capture every important aspect on your service offering, making sure nothing is left out!
Good “usability” on your website will have a major impact on your visitor traffic. If visitors find your site easy to use they are more likely to stay and recommend to others, making your site more popular. This will ultimately result in higher rankings by the search engines.
Thinking of selling online? Here’s some practical advice to help you plan the process and avoid some common pitfalls that can have unexpected impacts on resources.