Google AdWords has proven to be a very effective marketing tool for many businesses, whether it’s creating brand awareness, generating online sales or simply driving more visits to the website. Advertisers can measure campaign effectiveness by using a range of online conversion tracking options, right down to tracking phone calls made when someone clicks an ad. [Read more…]
How does a business optimise its rankings in the search engines?
“Creating compelling and useful content will likely influence your website more than any other factor…..Create your site for your users not for search engines.” (Google)
What does this mean in practice?
This post explains the basics of how to set up a Google Analytics account and outlines some of the main reports that can help you start to analyse site performance in relation to visitor interaction. [Read more…]
Find out how a properly executed AdWords campaign can be a powerful advertising tool.
Google Analytics is THE most powerful analytical tool bar none for any business looking to find out information on visitors coming to their site. It is not difficult to implement and is easy to use.