Ideally, there should be a separate website optimised for each geographical market and that means using a country code Top Level Domain (ccTLD) and corresponding website. For example, .ie for Ireland, .co.uk for the UK. pl for Poland etc. The ccTLD “tells” the search engines where your target market is. [Read more…]
Make sure your nice new shiny website gets the best start in life. If you’re transferring over to a new site make sure you don’t lose your hard earned position in the search engines. [Read more…]
Your home page is generally the most visited page and the one which the search engines will return in searches most often. The difficulty is in getting your home page to capture every important aspect on your service offering, making sure nothing is left out!
Good “usability” on your website will have a major impact on your visitor traffic. If visitors find your site easy to use they are more likely to stay and recommend to others, making your site more popular. This will ultimately result in higher rankings by the search engines.
Thinking of selling online? Here’s some practical advice to help you plan the process and avoid some common pitfalls that can have unexpected impacts on resources.
Following these guidelines will go a long way to help ease the pain of your web development project.
Google Analytics is THE most powerful analytical tool bar none for any business looking to find out information on visitors coming to their site. It is not difficult to implement and is easy to use.